Top 5 Fashion Games on Android in Europe Q4 2021

In the fourth quarter of 2021, the top 5 fashion games on Android in Europe showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period based on data from Sensor Tower.

Hair Challenge from Rollic Games saw a fluctuating trend in weekly downloads, starting with around 448K and ending the quarter at approximately 462K. Weekly revenue also varied, peaking at $92 in the week of December 20. The game maintained strong weekly active users, starting at 1.61M and ending at 1.4M.

Get Lucky: Run To The Pool from Homa experienced a significant drop in downloads from 857K at the beginning of the quarter to 214K by the end. Despite the decline in downloads, weekly active users showed some resilience, starting at around 1M and ending at approximately 261K.

Love Fantasy: Match & Stories by Long-WINd showed impressive growth in both revenue and user engagement. Weekly revenue surged from $717 at the start of the quarter to over $4.2K by the end. Downloads also saw a dramatic increase, reaching up to 675K in the week of December 20. Active users followed a similar upward trend, starting at around 40K and peaking at over 1.2M.

Hair Dye from CrazyLabs LTD had a mixed quarter. Weekly downloads fluctuated, starting at 165K and peaking at 320K by the end. Active users also saw a rise and fall, beginning at 606K and ending at approximately 958K.

Lion Studios' Doll Designer presented a steady performance in terms of downloads and active users. Weekly downloads started at 284K, saw a dip mid-quarter, and then rose again to 215K by the end. Active users followed a similar pattern, starting at 530K and ending at around 399K. Revenue remained relatively stable, peaking at $85 in the week of December 20.

For more detailed insights and data, visit Sensor Tower.